I created this type specimen booklet to showcase the font Freight. My goal was to present it in an unconventional way in order to demonstrate its full range of possibilities.

To achieve this, I curated a range of abstract visuals in hopes that they would harmoniously accompany the font in order to make a lasting impression. Each visual element in these pages has been carefully chosen, crafted, and then coupled with text written in the font Freight.

I believe this approach gives a more dynamic understanding of the font as well as provides examples for potential applications. As a result, the specimen book showcased both the visual beauty of Freight as well as it’s creative potential.