About Mechayeh
Mechayeh is a Vermont cannabis brand focused on community, education, and high-quality small-farm flower. Its mission is to make cannabis feel approachable, conscious, and culturally meaningful. As the designer, I shaped a visual identity that reflects this warmth and intention. My goal was to bring Mechayeh’s story to life through thoughtful packaging, imagery, and tone.
Color Pallette
Mechayeh’s color palette includes a warm tan and deep charcoal to create a simple and grounded base for the brand. I kept the core palette minimal on purpose so we could layer in bright pops of color as the brand grows. This approach gives Mechayeh a clean and consistent foundation while leaving the door open for new tones, seasonal accents, and product-specific color ideas. It’s a system that feels flexible, modern, and easy to build on.
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